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Tegan Scales

Writer | Editor | Copywriter

Covering news, business, sustainability and tech in the B2B and B2C arenas for the international market.


About Me

With a decade of writing and editing experience in digital content, journalism and content marketing, I've turned a high school hobby into a successful career, creating content in news, business, sustainability, tech, thought leadership and features.

My Writing Ethos

Combining journalistic principles with goal-oriented content, I believe the power of content marketing lies in prioritising the reader's experience, whether it is in a B2B or B2C capacity.

Writing Internationally

Based in Cape Town, South Africa, I have worked remotely for international and local companies since 2018, including Amsterdam-based tech and SaaS companies to California-born online news platforms. However, relocating for the right position is also on the table.

Get in Touch

Let's talk. If our purposes are aligned, we'll make a good thing work. Email me at scalestegan@gmail.com or send me a message via my LinkedIn profile.

Featured Content

Sustainability: What fashion brands and retailers can learn

There is something to be said about a brand or retailer and their respective leaders wanting to improve their impact on the planet. As we’ve known and seen for the last five decades, it would be easy and mostly inconspicuous for a brand to simply continue the production, manufacturing and distribution tactics that are harmful to the environment. Up until recently, choosing sustainable operations within a business has been viewed as optional or as lacking demand from consumers.

TikTok Shop launches in the US, increasing marketplace competition

The end of the third quarter of 2023 saw TikTok launch its new Shop tab in the US market, adding to an already unpredictable and fast-moving marketplace arena. While it may be too early to place its seat in the market, TikTok Shop brings all kinds of possible scenarios and questions: How will this affect Amazon and other large marketplaces? How will consumers approach shopping on this new platform? How will this impact the current social commerce playground?
Photo by Karolina Grabowska on Pexels

E-commerce in 2024: What's in store for marketplaces, social commerce, and brands?

E-commerce had a volatile 2023. From declining sales in luxury to behemoth partnerships to the resurgence of influencer marketing, the last 12 months experienced several changes and surprises that even the analysts were not expecting. Reflecting on the performance and strategies of social commerce platforms, brands and marketplaces in 2023 has set the scene for a fast-moving and competitive market for 2024. Omnia looks at how the previous year ended within e-commerce and what industry players and shoppers may expect in 2024.

Fast fashion: Footwear gains traction in creating a circular economy

Reincarnating the shoe - that’s what some global brands in footwear are attempting to do with sustainability’s latest solution to a mounting climate change problem. A circular economy refers to an ecosystem where fashion is designed with its end-of-life state being top-of-mind. Circular fashion and footwear are designed specifically to be recycled into new items made from the old. From the individual fibres of a t-shirt to the type of glue that binds shoe parts together, circular fashion is dedicated to reimagining how garments are made to avoid deeper damage to the planet and its resources.

Amazon layoffs: Tech and big retail contend with a post-pandemic slump

During the peak of COVID-19, businesses worldwide experienced the pandemic's toll with either sky-rocketing growth or heartbreaking closures. The structure of national lockdowns and social restrictions meant that businesses, especially in retail, that had a primarily online business model thrived, gaining in revenue and hiring staff to meet their new demands. By early 2022 in the US, e-commerce transactions, as a whole, increased by 55% during the pandemic, increasing spending by $609 billion. Online businesses, marketplaces and web shops on the receiving end were growing exponentially. It seemed like this trend would continue upward as economies recovered and social restrictions eased.
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